Communications Manager

Description

The Communications Manager leads the outreach, marketing and public relations functions at Viristar, increasing brand awareness, brand perception, and business growth.

Job Responsibilities

1. Design collateral such as brochures, flyers and fact sheets
2. Design, create and distribute content on social media, e-newsletter, blog, and elsewhere
3. Develop and maintain brand standards manual including messaging guidelines, brand and visual identity elements, and media templates
4. Manage digital ads on platforms such as Google and Meta
5. Manage Viristar social media accounts and YouTube channel
6. Create basic video content; support other video projects
7. Perform basic website management functions (e.g. basic SEO, blog posting, minor editing)
8. Manage publication of textbooks in English and other languages
9. Recruit and supervise contract communications specialists (e.g. graphic design, SEO) as needed
10. Organize conference displays and presentations; staff conference booths
11. Manage marketing articles such as apparel, patches and stickers
12. Manage and improve ‘Viristar Partner’ affiliate marketing program
13. Track communications performance and implement strategic improvements
14. Other duties as assigned

Qualifications

Technology

1. Proficiency with Adobe Illustrator, InDesign, Photoshop & Premiere Pro
2. Expertise with Google Workspace and Google Analytics
3. Expertise with WordPress CMS
4. Experience with MailChimp or similar marketing platform
5. Experience using CRM software

Communications skills

1. Demonstrated expertise in professional writing, including command of syntax and grammar
2. Strong professional background and proven track record in graphic design
3. Professional experience in video production and editing
4. Spoken communication and public speaking skills

General professional characteristics

1. Demonstrated problem-solving and analytical skills
2. Ability to successfully work as team member, multi-task, and work independently
3. Ability to work with minimal supervision, and remotely
4. Capacity to handle innovation and ambiguity, as with start-up and young organizations
5. Outstanding interpersonal, customer service and organizational skills
6. Excellent attention to detail
7. Time management and prioritization skills

General qualifications

1. Three years’ experience in communications or related field
2. Bachelor’s degree in English, journalism, marketing or communications preferred
3. Interest in outdoor, adventure, travel or experiential education fields preferred
4. International cultural competence; professional experience in the international context preferred
5. Experience managing contractors preferred
6. Ability to travel to conferences and similar events in USA and, on occasion, abroad
7. Training and certification in digital marketing, analytics, CRM, social media, digital advertising, or SEO viewed favorably
8. Eligibility to work in the USA

Compensation

• Salary commensurate with experience; anticipated starting salary range US $45,000-55,000
• Generous medical and dental insurance, holiday, vacation and leave benefits
• Professional purchase program (outdoor gear)
• SIMPLE IRA retirement plan

Position Type: Permanent, full-time, year-round
Reports to: Director
Location: Remote, anywhere within the USA. Occasional (~5%) travel to US or international locations anticipated.
Application Closing Date: Position open until filled
Desired Job Start Date: Immediately

To Apply: Email full cover letter expressing your interest and qualifications, resume, and samples of writing, graphic design work, and video content to [email protected]

Company Description
Viristar LLC is based in Seattle, Washington, USA, the traditional land of the Coast Salish people past and present, and provides training and consulting services to outdoor, experiential, adventure and travel-based programs worldwide. Viristar’s four service lines are:

1. Risk management consulting and training
2. Business management consulting
3. Program development, including curriculum design
4. Wilderness medicine training

Viristar has provided training and consulting to organizations in 60+ countries on six continents. Principal products are online outdoor risk management training and outdoor program consulting on curriculum and safety topics.

Viristar’s staff, based principally in the USA and Asia, work remotely.

More information on the organization can be found at viristar.com.

Viristar Actively Supports Diversity, Equity and Inclusion
Viristar values diversity, equity and inclusion. We strongly encourage candidates from traditionally under-represented backgrounds to apply.