Getting the Most from your Company Profile

Building an Effective Company Profile

Your Company Profile helps people learn about your organization and connect to you so building out a complete Company Profile will get you noticed by potential clients, future staff and others.


The Description is the key element of telling people about what your organization does. We always recommend that you include a short Excerpt.

Tags – Activity, Facility, Population, Region, etc.

We have a rich set of tags to apply to your Profile, everything from the Activities you offer, the Facilities you have, Populations you work with etc. Checking the appropriate ones for your organization increases your search hits on the site. For example, if someone is searching for a program that offers backpacking or works with youth or has a challenge course then they’ll location your Company Profile when then do their search.

Video and Images

Nothing tells a story better than video. To present your program at it’s best you can post a YouTube or Vimeo video on your Company Profile. You can also post multiple images (up to 10) which display in a rotating carousel, another way to show people what your program offers.

The Backpacker's Field Manual book cover

The best seller used by outdoor programs across the country as a resource and textbook. 

Available in paperback, E-book, and now as an Audiobook at Amazon.com