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Klättermusen – Made to Last – Part 1

Author(s): Klattermusen
Video Release Date: April 14, 2021
Video Source: YouTube

In 2020, Klättermusen teamed up with neuroscientist Helena Backlund Wasling to discern the key factors in creating long-lasting memories. They identified three important stimuli: a life-changing experience, a moment that ignites a fire for a new passion, or an event that inspires a change in perspective. These are the moments that change us deeply and stay in our memory forever. To put this theory to the test, we planned a demanding expedition, designed to challenge and inspire its participants, and subsequently, create memories ‘Made To Last’. We then assembled a group of five brave individuals with one shared trait – a complete lack of trekking and hiking experience. Did we succeed in creating memories ‘Made to Last’?

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