Outdoor clothing and equipment requires specialist knowledge. This essential information is easy to impart in a conventional retail environment, but thats not so easy on the web. How can you show people how to avoid blisters, or what features to look for when choosing a climbing rope?

Britain’s leading outdoor retailer, Cotswold Outdoor, teamed up with us to produce a series of five advice videos to show the depth of expertise that the company has, and to impart some of that knowledge to its online customers. The films were so successful that a second series was commissioned just three months after the first programmes aired on their website.