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TED: Build a Tower, Build a Team

Author(s): Tom Wujec
Video Release Date: April 22, 2010
Video Source: YouTube

Tom Wujec from Autodesk presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

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