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REI Outdoor School

Updated: July 13, 2007

Our purpose is in keeping with REI’s core purpose, which is: “We inspire, educate, and outfit for a lifetime of outdoor adventure”. Specifically it is to provide educational experiences which remove barriers, build skills and increase confidence through active outdoor recreation.

Our objectives are:

  1. Increase active outdoor participation, in terms of both new entrants and the frequency of current participants
  2. Position the REI brand as the accessible and authentic gateway to the outdoors
  3. Increase REI membership value and outdoor community connection
  4. Drive traffic and revenue through REI’s sales channels
Company Type(s): Profit
Region(s): US
Grade Level(s): Not Applicable


Address 1: PO Box 1938
City: Sumner
State/Province: Washington
Country: United States
Postal Code: 98390-0800


Phone: 2534375720
Fax: 2533958160
Contact Person: Rebecca Bear

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