Becoming Ruby | Inclusion, Bikes and Hand-Drawn Heroes

Media Category: 
Media Source: 
YouTube
Media Author: 
Patagonia
Media Date: 
Thursday, April 30, 2020

A film about inclusion, identity and hand-drawn heroes. If you can’t find a hero, create your own; for mountain biker, skier and artist Brooklyn Bell, that hand-drawn hero was a comic character named Ruby J. Using Ruby as a role model, Brooklyn set out to “live like her, breathe like her, be unapologetically black like her,” finding her own identity in a mix of dirt, snow, art and inclusion.